For more insight into the results, it is possible to activate Google Analytics e-commerce tracking. The payment statistics can be measured in this way and related to the other Google Analytics statistics. Record the conversion rate, total transactions, overall revenue, average order value and many other things worth knowing. Measuring is knowing.
To measure and track the Pronamic Pay payment statistics, you only need an active Google Analytics tracking ID. Of course, the tracking ID must be linked to the domain on which the plugin is activated.
Google Analytics ecommerce settings
Within Google Analytics, 'E-commerce tracking' must be activated. You can check and activate this under the administrator settings within the Google Analytics dashboard. Under “Settings for e-commerce”, the e-commerce setting must be enabled.
Set up Pronamic Pay ecommerce tracking
- In the WordPress dashboard, go to Pay » Settings.
- Enter your Google Analytics tracking ID in the appropriate field.
- Save the settings.
Google Analytics ecommerce tracking is now active. The results are visible in Google Analytics under Conversions » Ecommerce.
Regular Google Analytics statistics are not tracked based on the above configuration. For this you have to install and configure a separate plugin, for example the plugin Google Analytics for WordPress.